Dyers Star Theory
Dyers star theory Star theory provides a variety of ways to analyse music videos. These ways being: Star persona - Someone whos' image embodies meanings that the audience can instantly recognize. The image being promoted to an audience in music videos is different than their personal image and identity that isn't in the public eye. An image is constructed for them to make them memorable to the audience but also allows them to be seen as an interesting and unique figure, not just the average person. They become instantly recognizable as an artist and embody a variety of meanings they show through their music and image. A stars persona can be represented in a variety of ways and through different platforms: A name change to something more interesting than their birth name - giving them a unique edge e.g Rihanna who is actually called Robyn Rihanna Fenty She also adds to her star persona by a variety of different image changes and different elaborate styles