Evaluation Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products? General conventions of folk/acoustic music videos: Strong representation of the artist: In many videos of this genre, the audiences perception and relationship with the artist is crucial. This is important as the songs tend to include personal themes, so the audience feels a stronger connection to these songs if they can identify with the artist. Common ways of achieving this include: Close ups of the artists face & direct address to the camera Performance shots so viewers see who the vocals are coming from The representation of a particular style throughout the video Direct address to audience Examples from professional videos of this genre Performance shot in mumford and sons video A specific style of clothing kept throughout the video giving a representation of genre Performance and dire...

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