This magazine advert includes lots of promotional information. However it has been designed in a way to make the powerful image clearly visible and for the advert to not appear cluttered or over whelming. This appeals to the audience as the image is very eye catching and then the next thing that you see is the text. The clear layout of the text makes the reader more likely to be engaged and read it all as it is enough to spark interest but doesn't over crowd the page.
CD digipak front cover
Back and Inside
The disk
Adele - 21 - digipak and magazine
Album front cover
Magazine advert
Album back
Disk
There is synergy between the magazine advert and album covers, with the music video of someone like you. This is one of the biggest singles that was released before this album. There is similar shots of close ups of Adele showing her sadness and emotion of the song, as there are on the covers. She also has her signature hair and makeup look throughout this video,which she then became very recognized for on the 21 promotional imagery. Lastly, the most obvious synergy is the continuation of the black and white in the music video, which makes the audience create visual links with the images shown above.
Categories of music video Performance based Some other examples of performance based music videos: Bloc Party - Two more years Lady Gaga - Perfect Illusion - using shots of her performing and an audience Narrative based Some other examples of narrative music videos: Katy Perry - Last Friday night Taylor Swift - You belong with me Concept based Other concept music videos: Red Hot Chilli Peppers - Californication - a concept based around a video game animation.
In what ways does your media product use, develop or challenge forms and conventions of real media products? General conventions of folk/acoustic music videos: Strong representation of the artist: In many videos of this genre, the audiences perception and relationship with the artist is crucial. This is important as the songs tend to include personal themes, so the audience feels a stronger connection to these songs if they can identify with the artist. Common ways of achieving this include: Close ups of the artists face & direct address to the camera Performance shots so viewers see who the vocals are coming from The representation of a particular style throughout the video Direct address to audience Examples from professional videos of this genre Performance shot in mumford and sons video A specific style of clothing kept throughout the video giving a representation of genre Performance and dire...
What have you learned from audience feedback? Pre production audience research: My chosen target audience was from ages 16-19, so when I sent out this survey to people in that age range, the results were very important to me when it came to my production and planning Below are some of the results that had the biggest effect on what I aimed to achieve from my video The results in this question was very important when it came to deciding what type of music video I wanted to create, as it was direct answers from the demographic of my target audience about what they preferred. Performance or a mixture between the two was the thing was the most votes. This is what caused me to create a mainly performance video with elements of narrative included, as a concept video for my...
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