Music Artist development







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Evaluation Q 3

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What have you learned from audience feedback? Pre production audience research:  My chosen target audience was from ages 16-19, so when I sent out this survey to people in that age range, the results were very important to me when it came to my production and planning Below are some of the results that had the biggest effect on what I aimed to achieve from my video                                                        The results in this question was very important when it came to deciding what type of music video I wanted to create, as it was direct answers from the demographic of my target audience about what they preferred.  Performance or a mixture between the two was the thing was the most votes. This is what caused me to create a mainly performance video with elements of narrative included, as a concept video for my chosen genre doesn't represent the stereotypes of what people expect from those videos.  This audience research was important to me as it me
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Dyers Star Theory

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Dyers star theory Star theory provides a variety of ways to analyse music videos. These ways being: Star persona - Someone whos' image embodies meanings that the audience can instantly recognize.  The image being promoted to an audience in music videos is different than their personal image and identity that isn't in the public eye. An image is constructed for them to make them memorable to the audience but also allows them to be seen as an interesting and unique figure, not just the average person. They become instantly recognizable as an artist and embody a variety of meanings they show through their music and image.  A stars persona can be represented in a variety of ways and through different platforms: A name change to something more interesting than their birth name - giving them a unique edge e.g Rihanna who is actually called Robyn Rihanna Fenty  She also adds to her star persona by a variety of different image changes and different elaborate styles
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