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Categories of music videos

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Categories of music video Performance based Some other examples of performance based music videos:  Bloc Party - Two more years   Lady Gaga - Perfect Illusion - using shots of her performing and an audience  Narrative based Some other examples of narrative music videos: Katy Perry - Last Friday night                                                           Taylor Swift - You belong with me Concept based  Other concept music videos:  Red Hot Chilli Peppers - Californication - a concept based around a video game animation. 
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Evaluation Q1

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In what ways does your media product use, develop or challenge forms and conventions of real media products?  General conventions of folk/acoustic music videos:  Strong representation of the artist: In many videos of this genre, the audiences perception and relationship with the artist is crucial. This is important as the songs tend to include personal themes, so the audience feels a stronger connection to these songs if they can identify with the artist. Common ways of achieving this include: Close ups of the artists face & direct address to the camera Performance shots so viewers see who the vocals are coming from The representation of a particular style throughout the video Direct address to audience  Examples from professional videos of this genre Performance shot in mumford and sons video  A specific style of clothing kept throughout the video giving a representation of genre Performance and dire...
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Evaluation Q 2

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 How effective is the combination of your main product & ancillary texts?  How these 3 products link?  Video Effect on the audience?  The main thing I was aiming for the audience to understand from these 3 products was the strong way they all linked together, allowing the artist's image to carry through into the music video as well. From the answers above from my audience research I think it is clear that they did feel the effect of how the artist was representing his genre and his image throughout. From the video above, I have shown how the video also links to this, and from my research and questionnaire of the video, the audience can see this. In the questionnaire 80% said there was a strong representation and 75% said there was enough performance scenes, which involved the key prop of a guitar. To me this shows the audience understood what I was trying to create in this video. Digipaks in planning:  http://j...
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